Sightseeing in Italy Sightseeing in Italy Fontana di Trevi opening

Fashion giants finance the renovation of important landmarks in Italy

In Italy, fashion houses are heavily involved in the issue of monument protection. This is mainly due to the fact that these companies are aware of the importance of the sights in Italy for their own image.

Fendi fashion house is restoring Fontana di Trevi

Sightseeing in Italy Sightseeing in Italy Fontana di Trevi fragment

The Trevi Fountain was recently restored. We use this as an opportunity to tell you more about the commitment of the fashion brands. We also include beautiful pictures of these and other well-preserved sights in Italy. Perhaps a trip to Italy during Advent would be just right for you! What do you think of this idea?

Legendary treasures of culture can be preserved with the help of the fashion houses

Sightseeing in Italy

In 2013, Fendi, one of the largest Italian fashion brands, followed these examples of benefactors. The company publicly announced that it is investing $ 2.5 million in renovating Trevi Fountain. With this, Fendi shows a serious commitment to maintaining the sights in Rome.

One of the oldest shopping malls in Milan cooperates with Prada and Versace

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Heritage and luxury clothing rolled into one

Sights in Italy salotto milanesi

About the restoration

The restoration started in the central part of the fountain, covered the sides and ended with the renovation of the upper part of the Trevi fountain. The work involved various aspects including the renovation of the marble statues. These, as well as the travertine, were cleaned as a precaution. The pool’s water supply and drainage systems have been re-tested. The gilded Latin inscriptions were also replaced.

TOD’s also strives for a high level in the restoration of the Coliseum

Sightseeing in Italy sightseeing in italy colosseum tods

Prada and Versace support the restoration of the Vittorio Emanuelle II gallery in Milan

Last year Prada and Versace made large donations for the restoration of the Vittorio Emanuelle II gallery in Milan. The building is characterized by its fine and particularly light-looking arcades made of glass and iron. It is located in the immediate vicinity of the Milan Cathedral. This was built in honor of the last Italian king in 1865.

The famous fountain of Rome can finally show its new face

Sights in Italy Sights in Italy Fontana di Trevi construction site

The story linked Prada and the gallery back in 1913, when the company’s first store was opened. That happened 30 years before the monument was destroyed in World War II. In 2013, Prada opened another men’s clothing store. It was right across from the historic store that opened in the 1920s. By the way, this is still on.

Nice views from Rome

Sightseeing in Italy Sightseeing in Italy Fontana di Trevi details

Soon after the opening of the new Prada store, that of Versace followed suit. It is also centrally located in Rome.

Both companies joined forces and raised the necessary investment for the restoration of the historic building. This involves the renovation of a 14,000 m² area. The renovation consisted mainly in cleaning the facade of the accumulated layers of dust that hid its true beauty. This was done with special materials and by well-prepared specialists. The company that was entrusted with this task has been involved in restorations for more than 150 years.

The splendor of Rome at night too

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Then the stucco ornaments and figures were repainted

The restoration is still not completely finished. The glass ceiling will be restored in 2016.

Zegna and Giorgo Armani donate to the Italian Foundation for Monument Protection.

Sights in Italy Sights in Italy Fontana di Trevi renovation

The FAI – Fondo per l’AmbienteItaliano, the Italian foundation for the protection of monuments and nature conservation, was sponsored twice by Zegnas and Giorgio Armani. More specifically, they have invested in the restoration of Villa Necchi and the Abbey of San Fruttuoso near Portofino. Thus, these two companies also campaigned for the preservation of the sights in Italy.

Sights in italy sights in italy fontana di trevi bw

Villa Necchi is located in Milan. The building was erected in 1932 and belonged to a well-known Italian socialist family, the Necchi. It was owned by two sisters. The architect of the work is Piero Portaluppi. This building is characteristic of Italian rationalism. It is one of the most famous Italian villas built in the city in the 20th century. Thanks to the support of Zegna and Giorgio Armani, the building was restored by the Italian monument protection organization and made available to the public.

Sightseeing in Italy Sightseeing in Italy Fontana di Trevi sculpture

In addition to the major restoration campaign, there were also other projects that achieve the reconstruction of the same building and the Italian lifestyle of the time. A significant art object was created for each room. It represents the lifestyle of the two sisters in a modern way. This project was realized with the help of many fashion companies including Alessi and Nodus.

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Sightseeing in Italy sightseeing in italy vitorio emanuelle II galeria

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Sightseeing in Italy sightseeing Villa Necchi