Promotional products are an extremely important part of any company’s successful marketing strategy. Experienced managing directors and marketing managers know exactly. It is not for nothing that around 85% of all large companies in Germany invest in suitable advertising material every year, and the trend is rising. There are very good reasons for this, and all of them are linked to the unique power of promotional gifts.
The power of promotional items
Promotional gifts and articles not only have a very good reach, but also have a much greater recall value compared to other advertising strategies that rely on constant repetition. In addition, the principle of reciprocity plays a no less important role here. This is how recipients feel somehow obliged, although perhaps only subtly and unconsciously, and want to thank the giver. In the case of promotional gifts, a thank you often takes the form of recommendations and closer ties to the company. And that applies not only to new and long-standing customers and business partners, but also to the employees of a company and in general in personnel marketing. It is no coincidence that the right giveaways at company contact fairs are some of the most important advertising media that contribute to successful employee recruitment.
Sustainable promotional items are all the rage
With the constant change in social, cultural and industrial life, a lot has also changed on the advertising material market in this country. So have some new promotional product trends clearly established, which are increasingly valued by customers and employees. One of them is sustainability. Many consumers say a decisive one "no" to the throw-away mentality. You choose products that can be used over the long term and are made from renewable raw materials. In most cases, these are the so-called plastic alternatives, which are biodegradable and in this way protect the environment. The best raw materials in this regard are currently bamboo, hemp, sugar cane, mycelium from mushrooms, algae as well as corn and potato starch. The last ones are still not compostable enough.
Many stylish and useful business gifts can be made from these sustainable materials, such as cups and mugs, pens, lunch boxes, notepads, shopping bags, toothbrushes, etc..
Technical freebies are becoming more and more popular
The focus is also clearly on technical promotional items that have a wide range of practical uses. Especially USB sticks and hubs as well as power banks are highly valued by gift recipients and are used more often. The popular accessories for cell phones and PCs are also at the top of the list of the most popular promotional gifts. These are PC bags, mobile phone holders, pop sockets, business card cases for smartphones and Bluetooth speakers, to name just a few.
Of course, that doesn’t mean that you have to neglect the classics among promotional items. But on the contrary. Because the good mix makes it!
Conclusion:
Sustainable and innovative promotional items should not be missing in well thought-out and successful marketing strategies. When choosing the right business gifts for your company, think about which are also optimally suitable in terms of function. If possible, add a meaningful slogan to your company logo and stand out from the competition with originality.
De belangrijkste tips op het gebied van slotenmakerij
Veel slotenmakers proberen nu schaamteloos te profiteren van de paniek en hulpeloosheid van veel mensen, want als je eenmaal jezelf hebt buitengesloten van je eigen vier muren, kan vaak alleen een slotenmaker helpen. Velen proberen echter grote winsten te maken en daarom zijn rekeningen van meer dan 1000 euro niet ongewoon. Dit is echter volkomen buitensporig voor het eenvoudig openen van een deur en mag in geen geval worden betaald.
Om jezelf te beschermen tegen dergelijke dubieuze slotenmakers, moet je de volgende tips en trucs zorgvuldig lezen en internaliseren om uiteindelijk een onaangename verrassing te voorkomen.
Dit zijn de belangrijkste tips op een rij:
Zo hoog kan de prijs zijn
Als de voordeur moet worden geopend en tegelijkertijd de cilinder wordt vervangen, mag deze service maximaal 100 euro kosten. Hoewel dit ook niet goedkoop is, moet het worden geaccepteerd voor een service die ongeveer 15 minuten duurt. Alle hogere prijzen grenzen echter aan oplichting en mogen niet direct contant worden betaald.
In het weekend stijgen de prijzen
Heb je jezelf ‘s nachts of in het weekend buitengesloten, dan kan het openen van de deur 200 euro kosten. Dit is echter de bovengrens en hogere prijzen zijn dubieuze aanbieders die je niet eens moet inhuren.
Hoe vind je de juiste slotenmaker?
Eerst In de regel moet het contactpunt de “Gele pagina’s” zijn“, Verdere telefoonboeken of lokale insidertips. Denk er echter aan om altijd telefonisch een vaste prijs af te spreken om later niet voor vervelende verassingen te komen en dubieuze bedrijven direct af te schrikken.